a Spanish explorer and Conquistador of the 16th century. Born in Borobia, Spain,to a noble family he came to New Spain, and was sent on an expedition to colonize Florida in 1559. He was a cousin of the viceroy of New Spain, Antonio de Mendoza, and of Juana de Zúñiga, wife of Hernán Cortés. In August of that year, he established an ephemeral colony at modern-day Pensacola, the earliest multi-year European settlement in the continental United States.
